Parental and Community Engagement
Strengthening the Family
PUBLIC AWARENESS CAMPAIGN
El Valor has worked dilligently to educate Latino parents through its program offering and public service announcements. The campaign, Padres Como Primeros Maestros / Parents as First Teachers, was very successful.
- $100 million in in-kind air time including during Oprah & Christina
- Of the parents that saw the campaign, 30% actually read, sang and spoke to their babies
Source: Advertising Council
El Valor’s latest initiative, Parents are Teachers/Mis Padres, Mis Maestros, empowers parents to become a part of their child’s education beginning at birth.
Degree programs for working adults who would otherwise be unable to pursue advanced education
Assistance with advocacy and public policiy
Child and workforce development workshops available
Encouraging parental interaction through family events during the school year
Engaging Mothers and Fathers
Engaging families in science and nature-based activities